My 30 day challenge results
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My 30 Day Challenge
When I first talked about setting myself a 30 day challenge I said that I would report back with the results. So here they are…
This is all part of my ongoing process of building and growing the case study blog. Which is becoming more and more interesting, and it is really helping me learn more about blogging. So the following statistics are for the case study blog which is The Photographer Blog.
The challenge was to do some form of marketing everyday during May to increase traffic and awareness of the blog, as well as posting. I stated I would use 3 different types of marketing techniques, forum marketing, comment marketing and guest posting, and to then compare them against April’s results to see how I did.
How did I do?
Well first of all I didn’t manage to guest post which was one of the 3 marketing techniques I had set, but I did manage the other two. And I started the month quite well doing something on forum and comment marketing each day, even if it was small. Here’s the figures for May along with the figures for April so you can compare:
April
Unique visitors 559
Number of visits 1358
Page views 3537
Daily visitor - highest 59
Daily visitor - average 45.27May
Unique visitors 648
Number of visits 1465
Page views 4255
Daily visitor - highest 65
Daily visitor - average 47.26
As you can see there has been at least 10% growth in all areas. I am very pleased with these results, especially when I compare them against the amount of marketing I ended up doing over the month.
What did I learn
It was a very interesting exercise because it didn’t go how I had planned, but that turned out not to be a bad thing!
While commenting one day I came across a new blog (to me) and more importantly a post about seeing your blogging as a business, and not just blogging. It is something that I had read about before and was contemplating, but hadn’t made the decision to act on it or not. But I must have read that post at the right time, because it really hit me as what I should be looking at doing with the case study blog and it gave me more direction.
So although the case study blog showed steady growth, my marketing efforts had been nowhere near where I thought they would be. But what I did come away with is a new way of thinking about and planning my blogging. Which I am working on at the moment and should have some results to show in the near future, and this is why my focus shifted from the marketing.
As for the 30 day challenge, it is something I will build into my daily activities on an ongoing basis.
I think with blogging you are constantly learning but I am definitely in the middle of an interesting part of my journey that I will continue to share.
Mandy
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