So as I talked about in my last post I am going to be making some changes to my blogs. But first of all I have to write out some type of plan for what I am going to do, and how and when I am going to be doing it. If I’ve found anything it’s that the better planned you are for what you are going to talk about and write about, the better the blog will flow.
Core objectives
And that starts with the core objectives for the blogs, what kind of blog do I want to write and what type of blogger do I want to be. These haven’t changed, I still want to be a respectful blogger to my readers giving them value and being honest. Also to be respectful to my fellow bloggers, by not spamming in any of my traffic generation techniques, only trying to add to the conversation and also to make new friends.
Mindset
This is all part of the mindset for blogging knowing what you are prepared to do and where you draw the line, what type of blogger do you want to be.
Words are strong things and what we write here can be seen by anyone and that is always something to consider. I feel it’s important to be aware of the impact you can make on others around you.
But now my mindset is newly enthused and looking towards planning my blogging in a new way, with business in mind. So I need to reach out and get out there more by starting to do some things I’ve not done before, like working with other bloggers whether that will be interviews, guest posting or other projects. Without worrying about rejection, and making sure I’m ready in case it happens.
What am I doing with the blogs?
I’m going to look at the blogs from an ‘on page’ point of view to start with and get the content and layout right for what I want to do. Then I will look at how I want to improve the ‘off page’ or marketing side of my blogging.
Firstly this blog, I am going to spring clean the content and check all the pages are up to date. I have already changed the way I advertise on the blog and I will be adding a advertise page for direct sponsors. But this is primarily where I share what I have learned about blogging, with the possibility of compiling it into a more structured ebook in the future.
Secondly, I am going to be completely overhauling the case study blog – The Photographer Blog, so it will be unrecognizable. This is the blog where I put into practice what I have learned, so it is the natural choice to have my recent ideas added to it. Which I will talk about in more depth in the next post.
The changes will include everything from a complete redesign, right down to the simple things like making sure I respond when I am emailed by a blogger or by a reader, which unfortunately I haven’t been very good at so far. And that can be improved by simplifying my email accounts. The changes will have an all round affect.
Mandy
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