Build A Blog

Looking at a Well Branded Blog

Written by Mandy

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

This post is more of my thought process about branding for blogs and what a powerful tool it can be, to help a blog be read by as many people as possible.

After writing the post the other day about branding your blog to raise it’s profile I started to wonder if I could find an example of what I was talking about. I could.

I’m talking about an easily recognizable blog due to it’s name/domain, logo etc… I decided I could pick almost any of the top blogs in their niches and you would find that they all had strong branding and identity. And obviously they were all popular blogs.

You could say what came first the branding or the popularity?

You have to remember a blog has to establish a readership by building it up with good content that people will find interesting, and want to come back for more. So it’s the popularity that has to come first, the branding grows and changes as the blog grows, adding to it.

I also think the earlier you start to set some branding up for your blog, the more it can help draw people in as the blogs readership and popularity grows.

So where’s my example?

The one blog for me that comes to mind when I think about branding is Problogger by Darren Rowse. You only have to see it’s logo, a ‘P‘ and you know what it refers to. He even has Problogger t-shirts!

I have followed this blog for a couple of years now and I’ve found it an extremely interesting place to find bogging help and inforamtion, and that’s the impression that hits me first. So it’s the blogs name that was the greatest branding and has made it instantly recognised. Which brings home the importance of a good domain name. It’s only fairly recently that the blog and logo etc has been redesigned, and has worked with the name to make it even easier to notice.

It would be interesting to see how many people would know about it outside the blogging about blogging niche. You would find that similar niches like make money on the internet and perhaps internet marketing would have heard of Problogger, but obviously branding is niche specific.

But that is the holy grail for most probloggers, to be one of the top blogs and instantly known within their niche!

Mandy

Did you like this article? Then please subscribe to my RSS Feed!