How To Choose A Blog Topic
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This is the first of a series of articles following the process I am using to start a new blog, and to try and build it up into a successful blog. If you would like to follow this process then you may like to subscribe to my RSS feed.
Do you find it difficult to choose a blog topic?
It’s sometimes not as easy as it sounds! It depends on what you want out of the blog or out of your blogging? If you want to blog for the creative expression or the desire to talk about a topic or issue. Then you probably won’t be too bothered about the size or popularity of your chosen niche, how much traffic you can tap into or how much money you can make. You just want to blog about it for the passion and therefore these are not big factors in the decision making process.
It gets more complicated when you want to reach an audience, a certain amount of readers or you want to make an income from your blog. Now it becomes very important to look at your niche and how much traffic you can hope to receive. You will have to look at how saturated the market is, are there a lot of blogs already out there that cover the topic that you want to talk about, and can you stand out from that crowd to make yourself heard, or read! Can you blog for long enough about the topic and is the niche big enough to attract an audience. Are there a lot of authority blogs running in your niche that have huge amounts of readers. If there are and the niche looks crowded then maybe you could try a sub niche for your topic and specialize in that instead. You need to look at all these answers and determine which way you should go, to give yourself the best chance of having a successful blog. At the end of the day that’s what the research is for, to make an educated decision.
Can you blog about a topic you love and make an income from it?
That would be the best case scenario because it would be easy to write to the blog, because you love what you are talking about and to get paid as well would be an added bonus! Or do you pick a high earning niche that isn’t your passion, and then have to blog day after day about a topic that doesn’t capture your interest? That would be hard work. There is a lot to think about and consider when choosing a blog topic, and the heart should also be considered in that decision. There are no guarantees with blogging and you need to make the best decision for yourself from all the information, as you will be doing the blogging.
My Choice!
At least one decision was easy to make. I knew I would have to blog about something I enjoyed, or it would become a chore to blog about it on a consistent basis. It would also be nice if I could make a little money from it at the same time. So to help me decide which topic to pick, I sat down and wrote a short list (didn’t want too much choice) of my interests and hobbies: walking, cookery, photography and playing guitar. I then considered the market and the niche for each one and which one I liked, and more importantly liked to talk about the most. It was not a case of which one I knew the most about. I don’t think you have to be an expert in your blog topic to be able to blog about it, as long as you don’t make yourself out to be an expert when you’re not. I decided that photography was the right choice for me. So that is the topic for my new blog, to be more precise digital photography. It will follow my journey with photography, what I like and dislike about it and what I am learning as I travel along that journey. It will also show some of my photography and what I am going to do with it.
My first blog
When I started my first blog Create Blogs which has now morphed into Build a Blog, it was easy to pick a topic. It was obvious to me that my first blog would be about blogging because it was new and exciting. I had just discovered it and I was learning so much that I wanted to share it with others. It was a gut reaction that I felt I had to do, so there was no research or planning involved in the decision. Partly because I hadn’t learned the necessary information to be able to do that, and also it was my first blog so there was a fair amount of trial and error going on. The make money online and blogging niche’s are very saturated and full of similar content, because I think a lot of people have gone down the same road as me. This time I am trying to do the research and find out more before I start the blog, so I’ll see how well it goes!
Mandy
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